DVD Cover - Analysis

Doctor Who

This DVD Cover of Doctor WHO has included the male and female gazes of the audience. The image of the DVD cover explains the genre of the TV drama series making it look very futuristic.  There are features of the direct mode of address as the male on the right seems to be looking directly at the camera, making it looking like he is looking at us. The iconography used in this cover is a time machine indicating that the series will be relating to the time of past, present and future and will be travelling back and forth. The icon of BBC at the spine indicates the channel that this TV series will be on. The font style and colour that are used in the title of the drama shows the link between the images and the word as the colours looks similar; this creates a sense of mystery as a result. It also has included the age requirement to watch this series as shows that this drama’s targeted audience is aged 15+. The title’s size is massive and in capitals so this indicates the aggressive and forceful, this is a way to be able to stand out from the rest and is eye catching. The representation of the female is shown as equal with all of the males shown. 

Prison Break

The main title ‘PRISON BREAK’ is in bold, big and in capital letters. This makes it eye catching and standing out trying to get across a message. The image in the DVD cover shows 2 males running; this explains that they are on the run with a police car in the background chasing them. This represents the genre of the TV series being a crime and mystery series as the title ‘Prison Break’ is based on criminals breaking out of jail, the image creates the process of building suspense and tension of trying their best to outrun the police car. There are 2 female gazes in the DVD cover. The photos in the back of the DVD cover are screenshots of the TV series. The image in the front of the DVD cover indicates that it is fast paced as their stance is running; this shows the connotations of them rushing and panicking. The target audience this TV series is aimed is fans that are fans of these actors.

Lost

The title ‘LOST’ is in bold and in capital letters, this shows that the TV series is probably about the genre of Fantasy and Adventure. There is an image of the sky in the front cover and the people in the front are looking lost and puzzled, this highlights the fantasy and the drama of the series. The back of the cover shows a letter in a bottle being washed away, this shows the connotations of them seeking for help and a long shot of an island from a distance. The target audience of this TV series will be aimed at people that are fans of these actors or people that like this type of genre. There is the direct mode of address as the people on the cover are looking at the camera. There are male and female gazes in the front of the DVD cover. The spine of the DVD cover shows an image of the people lost so this will attract people’s attention and stands out from other DVDs so this will be able to be found easily.